6 Ways to Find Virtual Bookkeeping Clients

how to market virtual bookkeeping services

After all, running a bookkeeping business is (relatively) easy if you know how to attract and retain prospective clients with a successful marketing strategy. Your distribution strategy will determine how you get your bookkeeping services in front of your target market. There are many different channels you can use, such as print advertising, online advertising, referrals, word-of-mouth, etc. For example, if your bookkeeping business specializes in small businesses, you may want to position yourself as a lower-cost alternative to hiring a full-time employee. On the other hand, if your bookkeeping business offers premium services, you may want to charge higher prices accordingly. When it comes to marketing a bookkeeping business, it is important to identify your target market segments.

How to Market Yourself Online

That’s because local and virtual bookkeepers are becoming more and more alike in both their services and how they offer them. Virtual bookkeeping and accounting services can take bookkeeping tasks off your hands for good. All of the time you spend doing menial tasks, like making journal entries in a general ledger, can be redirected towards growing your business.

Effective Strategies for Marketing a Bookkeeping Business

If you only need periodic help, pay as you go for $49 per month plus $125 per hour for support. Otherwise, monthly pricing starts at $399 and weekly pricing starts at $549 per month. What makes your virtual bookkeeping business different from others in the market? Identifying your unique selling points virtual bookkeeping services is critical to creating a memorable brand that will resonate with your target audience. It could be your expertise in a particular industry or niche, a streamlined bookkeeping process, or exceptional customer service. Express Virtual Assistant is a well-known company for its virtual bookkeepers.

Understanding your target audience

Small business owners are always looking for ways to increase their profit margins. If they enjoy working with you and you help them accomplish this, you can bet they’re going to jump at the chance to get a discount while helping their fellow community find a great bookkeeper. Give them a full list of what to avoid or common mistakes you’ve seen from your clients. Community members will see your expertise on display and how willing you are to provide  valuable information. Sometimes the seeds of those conversations take root and yield results long in the future. Chances are, you’re going to also see the fruit of your time and effort in the near-term.

  • Remember to focus on providing clients convenient and valuable experiences.
  • An increase in these metrics indicates successful marketing efforts in driving more qualified leads to your website.
  • What your clients value about your company should be part of your vision as well.
  • When it comes to scheduled meetings, anyone can set up a video call (we use Microsoft Teams, but Zoom works too) and easily join from a computer or smartphone.
  • To become a virtual bookkeeper, you should have the same essential qualifications as an on-site bookkeeper.
  • Because bookkeepers handle confidential information and financial data, clients will want to be sure they choose a professional who is knowledgeable, reliable, and trustworthy.

Can I do my own bookkeeping for my business?

With their Wave Advisor service, Wave promises to handle your bookkeeping for you, using their free cloud-based accounting software. While pricing starts at $149 per month, it may be difficult to predict how much Wave bookkeeping will cost your business. There are no publically available pricing tiers—you’ll have to book a call with Wave to get a quote.

how to market virtual bookkeeping services

Their most pressing business concerns and questions (including the really basic ones)

  • They should be designed to grab attention and generate interest in your business.
  • Our ratings considered everything from pricing and customer reviews to the number and quality of features available and what our panel of experts thought about the services available.
  • 24/7 Virtual Assistant’s bookkeeping virtual assistants possess the necessary expertise to execute all bookkeeping tasks smoothly without the need for any supervision.
  • The bookkeeper would sort through them and enter that information into spreadsheets or bookkeeping software.
  • Your distribution strategy documents how customers will buy from you.

They work exclusively bookkeepers, and can create a site designed with your logo, images, and content. If you’re just starting out and limited on funds, you might consider a sole proprietorship. However, PROCEED WITH CAUTION and consult with an attorney before you begin your business. However, you still need to decide how you’ll fund your business before you get started. But besides the boring technical stuff, you also offer a core set of working benefits that can make an immediate impact on a company’s financial health.

how to market virtual bookkeeping services

Social media marketing is a dynamic tool that enables you to connect, network, educate, and engage potential clients on a broader scale. No matter how good, organic strategies like SEO and Google My Business can only take you so far in your attempt to get more bookkeeping clients. Advertising supplements the two by offering a more immediate and targeted way to reach potential clients. Research where your target audience spends their time to concentrate your digital marketing activities there. For instance, your small business probably doesn’t need an Instagram account if your audience is on LinkedIn.

They’ll happily pay their bookkeeper to make sure they’re using it effectively. Designing your bookkeeping business around a specific type of client or your strengths can be a successful way to go. Because bookkeeping is going to cost you no matter how you take care of it. Once you do the math, you’ll get an idea of how much you really spend on bookkeeping every month—even if you’re not cutting yourself a check for those services. If you’re a freelancer, try applying your hourly rate to the time you spend on bookkeeping.

  • Some bookkeeping services charge a monthly fee while others charge by the hour.
  • For example, you could choose YouTube as a channel and video as your format.
  • We also give you an easy-to-use platform with simple reports and dashboards to keep track of your finances.
  • But let’s not beat around the bush, Zirtual is the clear winner here.
  • Below, we will go over some of the key components of a successful marketing plan for a bookkeeping business.

We believe everyone should be able to make financial decisions with confidence. Get the free book, “Double Your Accounting Firm” from Jetpack Workflow. It’s based on hundreds of interviews with real bookkeeping firm owners who have successfully grown their client base. Joining online communities on social media is a great way to start making connections, as long as you’re showing up with helpful, honest advice. Once you’ve identified your core message, it should act as the foundation for marketing efforts and will determine the overall success in reaching potential clients.